From the desk of Daniel Burrus
Many people think that it’s impossible to predict the future with any level of certainty.
I’m here to tell you, you can…IF you know how and where to look!
This misconception about the predictability of the future in business is likely costing you money, creating anxiety, and worse—resulting in missed opportunities.
That’s because when you believe that the future is uncertain, you do what most people do…you stick with the status quo.
After all…if it’s not broken, don’t fix it, right?
We’ve all seen ultra successful businesses disrupted or fail completely. The reason? Their leadership was unable to see the visible future.